Machinery for Gardening and Green Area Care
MARKET TENDENCIES
Analysing in detail the sales data for Morgan-member companies, the 2006 third quarter results show a significant market recovery, registering an increase of over 12% compared to the same period the previous year (not counting data on Green Area Care machinery, which is not comparable). A detailed comparison between data for the same periods of 2005 and 2006 shows the following features:
- The grass cutter sector grows by 7% for lawnmowers and 1% for ride-ons.
- Chainsaws (+11.8%) and Trimmers (+25%) show robust growth.
- Green Area Care machinery data, as already indicated, is not comparable with that from 2005.
Table 1 – Variations between 3° quarter 2006 and 3° quarter 2005
| TOTALE |
12,6% |
| LAWNMOWERS |
7,2% |
| Electric |
5,2% |
| C.I. manual drive |
18,9% |
| C.I. self-drive |
1,6% |
| RIDE-ON |
1,0% |
| CHAINSAWS |
11,8% |
| Electric saws |
48,2% |
| Motor saws |
4,3% |
| TRIMMERS |
24,9% |
| BRUSH-CUTTERS |
4,8% |
| ENGINE-DRIVEN CULTIVATORS |
12,1% |
| HEDGECUTTERS |
12,8% |
| GREEN AREA CARE MACHINERY |
- |
| BIOCHOPPERS |
1,0% |
| LEAF COLLECTORS |
21,0% |
As far as the overall 2006 market goes, the latest estimates based on sales figures from the last twelve months confirm the positive tendency estimated in the previous quarter, with a total growth of over 7% (not including Green Area Care machinery). This positive trend applies to every kind of sector machinery.
Download Table 2 complete – 2000-2006 Trends
Table 2: Italian market trends for the main kinds of gardening machinery 2003-2006 in number of items
| |
2003 |
2004 |
2005¹ |
2006* |
var. %
2006/2005 |
| LAWNMOWERS |
346.750 |
354.387 |
371.163 |
407.576 |
9,8% |
| Electric |
159.403 |
163.760 |
176.784 |
197.243 |
11,6% |
| C.I. manual drive |
90.581 |
92.235 |
94.037 |
99.862 |
6,2% |
| C.I. self-drive |
96.766 |
98.392 |
100.342 |
110.471 |
10,1% |
| RIDE-ON |
19.250 |
20.223 |
22.020 |
24.405 |
10,8% |
| CHAINSAWS |
322.696 |
343.220 |
400.914 |
427.453 |
6,6% |
| Electric saws |
73.428 |
75.589 |
83.450 |
101.449 |
21,6% |
| Motor saws |
249.268 |
267.631 |
317.464 |
326.004 |
2,7% |
| TRIMMERS |
226.065 |
232.071 |
260.636 |
260.864 |
0,1% |
| BRUSH-CUTTERS |
91.121 |
91.496 |
105.098 |
124.223 |
18,2% |
| ENGINE-DRIVEN CULTIVATORS |
24.745 |
24.932 |
31.280 |
32.110 |
2,7% |
| HEDGECUTTERS |
87.150 |
104.145 |
102.484 |
106.815 |
4,2% |
| GREEN AREA CARE MACHINERY |
2.491 |
2.691 |
2870 |
3.350 (1) |
nd |
| BIOCHOPPERS |
9.277 |
8.564 |
7.027 |
7.405 |
5,4% |
| LEAF COLLECTORS |
51.685 |
56.314 |
55.476 |
64.720 |
16,7% |
| TOTAL |
1.181.230 |
1.238.043 |
1.356.098² |
1.455.571² |
7,3% |
Note
¹ The representative nature of those taking part in the MORGAN monitoring has changed. This has caused revised estimates of the total 2005 market.
² This total does not include Green Area Care machinery.
* Mobile average relating to the period from October 2005 to September 2006
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